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Best Design Thinking Agency

We craft with a designer's mindset.

We approach every challenge from the user’s perspective. Through the application of Design Thinking, we work to create more usable, compelling and powerful outcomes. We focus on creating value for people as the most effective way to drive project success and inspire growth for our clients’ businesses and organisations.

 

We practice Design Thinking with an overt bias for user validation, combining quantitative data analysis with qualitative research tools. We flip insights and consumer data into first ideas, enabling teams to make informed decisions on which directions to pursue. We work to understand three dimensions in every design challenge: business context (how project objectives align with strategy); market context (how project outcomes are influenced by conditions) and most importantly, the human context.

Creating value for you and your clients

We believe that success can be unlocked through a deep understanding of customers’ challenges for progress and by creating the right solution and associated experiences that address their needs well. To this end, every project we deliver is strengthened by deep customer insight and action informed by empathy.

Bloomberg training
 

Bloomberg Philanthropies: Creating new solutions


Every year, Bloomberg Philanthropies organizes the Global Mayor Challenge, where cities develop sustainable solutions for pressing local issues. As Design Thinking consultants, we assisted Rotterdam and Butuan in incorporating human-centered thinking into their final products. Read on to learn more about applying Design Thinking in NGOs.

BLOOMBERG | CREATING NEW SOLUTIONS TO IMPROVE LIVES ACROSS THE WORLD

Rituals training
 

Rituals: Accelerating exciting customer experiences


To accelerate a client-centric and data-driven mentality amongst teams, Rituals sought to adopt the Design Thinking mindset and process as an organization-wide way of working through a Design Sprint. By using this methodology, teams embraced the importance of reactivity to actual customer needs, co-creation across teams, usage of a common innovation language, and inclusion of stakeholders (internal and external) in the process.

RITUALS | ACCELERATING EXCITING CUSTOMER EXPERIENCES

Salesforce training
More companies are heading towards co-creation with their customers. It’s a means for more effective conversations, which in turn generate more value and waste fewer resources. That’s why Salesforce came to our Academy for the Design Thinking Facilitation training, with the goal of hosting more co-creation sessions with their clients instead of traditional sales talk. We co-designed and facilitated multiple sessions for their Sales Enablement teams on how to guide creative sessions that maximize ideation and bring Salesforce closer to their customers.

SALESFORCE | DESIGN THINKING FOR SALES ENABLEMENT

Cartier training
 

Cartier | Future Employee Experience in Luxury retail


The Employee Journey project at Cartier involved participants from different departments of their global organization. This was essential in order to allow the co-creation of shared solutions. As a result, in a learning-by-doing manner, participants were guided through a Design process that enabled them to visualize future scenarios. The project was executed on a global level, involving teams in the Paris, New York and Amsterdam offices. Working with a human-centered perspective resulted in more extensive changes than imagined at the start: aside from redesigning the physical working space, we embedded employees’ emotions and attitude into the new design.

CARTIER | EMPLOYEE EXPERIENCE FUTURE SCENARIO

L'oreal training
 

L'Oréal: Future leadership amidst a department merger


The new Parisian department store offers L’Oréal Group growth opportunities through cooperation with the DFS Group. This partnership brings new ventures and questions about future strategic leadership. L’Oréal invited DesignThinkers to organize training sessions to co-create future success scenarios. Read on to learn about applying Design Thinking in luxury retail.  

L'ORÉAL | FUTURE LEADERSHIP AMIDST A DEPARTMENT MERGER

Cordstrap Training
 

Cordstrap: Human-centricity in the product creation process


Cordstrap is a leading global company in cargo protection, providing products and solutions that secure all types of cargo on rail, sea, road, and air. As part of its transition from being a product-oriented organization, to becoming solution-focused, Cordstrap is facing a number of challenges involving innovation. To solve this, they decided to develop a new Product Creation Process (PCP) with people at the center.

CORDSTRAP | HUMAN-CENTRICITY IN THE PRODUCT CREATION PROCESS

Bacardi training
 

Bacardi | Human-centered service design for a superior brand experience


At Bacardi, there is a growing need to adopt a more customer-centered design of services. With a new app coming along, Bacardi aims to introduce online services that reflect care and attention to its end-users. The challenge at hand is to get stakeholders’ buy-in, from the developmental stages of the new app to its rollout and subsequent integration into daily business. DesignThinkers and Bacardi worked together on introducing this new technology throughout the company. We examined the process of adoption from the bartender’s point of view, whose skills and contact with customers are crucial to the success of the app. Read on to learn more about applying Design Thinking in FMCG.

BACARDI | HUMAN-CENTERED SERVICE DESIGN FOR A SUPERIOR BRAND EXPERIENCE

Together, we work from deep customer insights to solutions that are validated with customers, employees, and key stakeholders. We build motivated teams and guide them through the Design Thinking innovation process, such that they have hands-on experience. We engage key internal stakeholders and raise organizational awareness to support the innovation process, continuous learning, and successful implementation.

We work with you, not for you.

Design Thinking is a widely recognised framework to development innovative and relevant solutions for complex challenges. It is a hands-on method and mindset with emphasis on teamwork and iterative learning through continuous end-user and stakeholder involvement. It stimulates teams to ask the right questions to uncover underlying needs of end-users and stakeholders and it stimulates creativity to realize products, services and experiences that are truly relevant for them.

We do this by bringing the different required disciplines together in a collaborative and creative team spirit, work with that team in a series of high-energy and inspiring design sprints alternated with end-customer (or end-user) and stakeholder validation, and help the team involve and manage internal stakeholders. In this way we help you to be more Responsive, Relevant, and Innovation-Ready.

Figure 1. Driving Content, Elevating Capability, Shaping Culture, Putting People First. We're dedicated to nurturing organizations to become truly futureproof and agile, enabling swift responses and ensuring their resilience in the face of change. Leveraging our extensive experience, we strategically assemble professionals to train, guide, and develop your team and organization, ensuring you thrive in the ever-evolving landscape.
Innovation Ready training
Figure 1. Driving Content, Elevating Capability, Shaping Culture, Putting People First. We're dedicated to nurturing organizations to become truly futureproof and agile, enabling swift responses and ensuring their resilience in the face of change. Leveraging our extensive experience, we strategically assemble professionals to train, guide, and develop your team and organization, ensuring you thrive in the ever-evolving landscape.
Figure 1. Driving Content, Elevating Capability, Shaping Culture, Putting People First. We're dedicated to nurturing organizations to become truly futureproof and agile, enabling swift responses and ensuring their resilience in the face of change. Leveraging our extensive experience, we strategically assemble professionals to train, guide, and develop your team and organization, ensuring you thrive in the ever-evolving landscape.

"We empower you through content and capability."

We do that with a designer’s mindset (Design Thinking) which is a widely recognised to be instrumental in developing innovative and relevant solutions for complex challenges. It entails a hands-on approach with emphasis on teamwork and iterative learning through continuous validation. We stimulate teams to take a step back, assess the challenge and ask the right questions to uncover underlying needs of end-users and stakeholders. This is referred to the Problem Space and the main goal is value identification. We then stimulate the team creativity to generate options to choose from and prototype and validate in multiple smaller steps to promote continuous learning and improvement. This is refereed to the Solution Space and the main goal is value realization. This approach allows us to realize products, services and experiences that are truly relevant.

 

"We define a customized route of both content and capability services to ensure an approach that unlocks your organization's potential."

Don’t just take our word for it...


GET IN TOUCH WITH ONE OF OUR EXPERTS: ELMO DIEDERIKS | SENIOR PARTNER & INNOVATION CONSULTANT

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Elmo Diederiks, DesignThinkers Group

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