Improving your Customer Experience

Enabling service design excellence to create experiences that truly matter to your customers and your business. Together, let’s align your organisation around service strategies that deliver meaningful, consistent, and customer-centric value, driving lasting impact and business success.

We specialise in a hands-on human-centric approach that works in practice. We create digital service strategies and design and implement services built on deep user insight balanced with organisational goals and ambitions. We work with you guiding you through the process and help you cultivate motivated, service design teams and foster essential internal connections, ensuring a service design excellence that propels your business forward.

Bringing Customer Experience and Service Design Excellence to life

So, how might we create best-in-class services that deliver sustainable business and user impact? Together, we create deep customer insight, bring together user benefits and business goals and define the service strategy as a basis to design and realise customer experiences that are on a higher level.

 

Adidas | Elevating UX in Adidas Global Team-wear Customization Platform


The global team sports division at Adidas recognized a focused UX and user interface design strategy informed by user research and validation would elevate the entire LockerRoom experience. Together with the GTS team, we forged a vision for 2024, setting the stage for the platform’s immediate and enduring success, driving sales, engagement, and digital innovation in sports retail.
 

Adidas | Elevating UX in Adidas Global Team-wear Customization Platform


The global team sports division at Adidas recognized a focused UX and user interface design strategy informed by user research and validation would elevate the entire LockerRoom experience. Together with the GTS team, we forged a vision for 2024, setting the stage for the platform’s immediate and enduring success, driving sales, engagement, and digital innovation in sports retail.
 

Adidas | Elevating UX in Adidas Global Team-wear Customization Platform


The global team sports division at Adidas recognized a focused UX and user interface design strategy informed by user research and validation would elevate the entire LockerRoom experience. Together with the GTS team, we forged a vision for 2024, setting the stage for the platform’s immediate and enduring success, driving sales, engagement, and digital innovation in sports retail.
 

ING | Accelerating Innovation Processes to Improve User-Centricity


ING is preparing for future-proof innovation. Therefore, with facilitation by DesignThinkers, we accelerated an innovation process that embeds the users’ perspective in product & service development. As a result, we successfully combined Lean, Agile & Scrum with Design Thinking. In this manner, we empowered ING to bring relevant solutions to the market faster.
ING Case
 

ING | Accelerating Innovation Processes to Improve User-Centricity


ING is preparing for future-proof innovation. Therefore, with facilitation by DesignThinkers, we accelerated an innovation process that embeds the users’ perspective in product & service development. As a result, we successfully combined Lean, Agile & Scrum with Design Thinking. In this manner, we empowered ING to bring relevant solutions to the market faster.
 

ING | Accelerating Innovation Processes to Improve User-Centricity


ING is preparing for future-proof innovation. Therefore, with facilitation by DesignThinkers, we accelerated an innovation process that embeds the users’ perspective in product & service development. As a result, we successfully combined Lean, Agile & Scrum with Design Thinking. In this manner, we empowered ING to bring relevant solutions to the market faster.

Do you recognize this challenge?

Let's make your customers happy, today

Sounds good? Our services can help create service excellence and elevate your customer experience and satisfaction.

Our CX Assessment helps enrich your existing data with deep insights into the service experience and where usability can be improved. Based on those insights, our sprints and projects tackle specific service challenges you face. To ensure lasting impact, our Service Design playbook and training programs build internal CX capabilities, enabling your organization to sustain and grow service excellence over time.

Customer Experience Design Services

Customer Experience Strategy Sprint​

Co-create a customer-centered vision and service strategy

In this sprint, we bring together key stakeholders to align quickly around a clear, actionable customer experience strategy. The session is designed to generate insights from real customer research, evaluate the current experience across touchpoints, and understand the competitive landscape, helping teams focus on what really matters to customers.

Outcomes:

  • Aligned strategic priorities grounded in customer insight
  • Differentiated brand experience shaped by perception and experience research
  • A focused design brief to guide the delivery of meaningful customer touchpoints

Customer Experience Strategy Sprint​

Co-create a customer-centered vision and service strategy

In this sprint, we bring together key stakeholders to align quickly around a clear, actionable customer experience strategy. The session is designed to generate insights from real customer research, evaluate the current experience across touchpoints, and understand the competitive landscape, helping teams focus on what really matters to customers.

Outcomes:

  • Aligned strategic priorities grounded in customer insight
  • Differentiated brand experience shaped by perception and experience research
  • A focused design brief to guide the delivery of meaningful customer touchpoints

Customer Experience Strategy Sprint​

Co-create a customer-centered vision and service strategy

In this sprint, we bring together key stakeholders to align quickly around a clear, actionable customer experience strategy. The session is designed to generate insights from real customer research, evaluate the current experience across touchpoints, and understand the competitive landscape, helping teams focus on what really matters to customers.

Outcomes:

  • Aligned strategic priorities grounded in customer insight
  • Differentiated brand experience shaped by perception and experience research
  • A focused design brief to guide the delivery of meaningful customer touchpoints

 

​Customer Experience Design Project

Create services that deliver real customer impact

In 10 steps, we turn challenges into validated service experiences shaped by customer insight. Ideal for launching new services or improving existing ones to boost satisfaction and loyalty.

Outcomes:

  • Team alignment through co-creation
  • Insight-driven design decisions
  • Validated service experience
  • MVP pilot and follow-up roadmap
 
 

​Customer Experience Design Project

Create services that deliver real customer impact

In 10 steps, we turn challenges into validated service experiences shaped by customer insight. Ideal for launching new services or improving existing ones to boost satisfaction and loyalty.

Outcomes:

  • Team alignment through co-creation
  • Insight-driven design decisions
  • Validated service experience
  • MVP pilot and follow-up roadmap
 
 

​Customer Experience Design Project

Create services that deliver real customer impact

In 10 steps, we turn challenges into validated service experiences shaped by customer insight. Ideal for launching new services or improving existing ones to boost satisfaction and loyalty.

Outcomes:

  • Team alignment through co-creation
  • Insight-driven design decisions
  • Validated service experience
  • MVP pilot and follow-up roadmap
 
 

Capability Development

Equip your team to elevate the customer experience

We tailor our learning programs to help teams build the mindset and skills needed to design and deliver better customer experiences. From in-depth certification courses to short awareness sessions, we support your organization in embedding customer-centric thinking across all levels.

Outcomes:

  • Strong customer experience design skills and mindset
  • A shared language around customer-centricity
  • Broader organizational awareness of experience-led service design

Customer Experience
 

Capability Development

Equip your team to elevate the customer experience

We tailor our learning programs to help teams build the mindset and skills needed to design and deliver better customer experiences. From in-depth certification courses to short awareness sessions, we support your organization in embedding customer-centric thinking across all levels.

Outcomes:

  • Strong customer experience design skills and mindset
  • A shared language around customer-centricity
  • Broader organizational awareness of experience-led service design

 

Capability Development

Equip your team to elevate the customer experience

We tailor our learning programs to help teams build the mindset and skills needed to design and deliver better customer experiences. From in-depth certification courses to short awareness sessions, we support your organization in embedding customer-centric thinking across all levels.

Outcomes:

  • Strong customer experience design skills and mindset
  • A shared language around customer-centricity
  • Broader organizational awareness of experience-led service design

Service Health Assessment

Discover how your service performs through the eyes of customers

Gain a shared understanding of how your service delivers on customer expectations. Through expert usability analysis, benchmarking, and customer research, we reveal the strengths and pain points of your current experience.

Outcomes:

  • Clear insight into your service’s experience performance
    compared to industry leaders
  • Key opportunities to improve customer satisfaction
  • A practical plan to enhance your customer experience

Service Health Assessment

Discover how your service performs through the eyes of customers

Gain a shared understanding of how your service delivers on customer expectations. Through expert usability analysis, benchmarking, and customer research, we reveal the strengths and pain points of your current experience.

Outcomes:

  • Clear insight into your service’s experience performance
    compared to industry leaders
  • Key opportunities to improve customer satisfaction
  • A practical plan to enhance your customer experience

Service Health Assessment

Discover how your service performs through the eyes of customers

Gain a shared understanding of how your service delivers on customer expectations. Through expert usability analysis, benchmarking, and customer research, we reveal the strengths and pain points of your current experience.

Outcomes:

  • Clear insight into your service’s experience performance
    compared to industry leaders
  • Key opportunities to improve customer satisfaction
  • A practical plan to enhance your customer experience

GET IN TOUCH WITH ONE OF OUR EXPERTS: ELMO DIEDERIKS | SENIOR PARTNER & INNOVATION CONSULTANT

Jump on a free intro call today

You can leave your email and phone number below and we’ll be sure to contact you as soon as possible.

Elmo Diederiks, DesignThinkers Group

We are committed

We consider the topic of Customer Experience fundamental to the ability of organizations to create, deliver and convert value now and in the future. Read more about our way of working.