A set of 23 international authors created this interdisciplinary publication applying exactly the same user-centered and co-creative approach it preaches.
This publication outlines a contemporary approach for service innovation. ‘This is Service Design Thinking’ introduces a new way of thinking to beginners but also serves as a reference for professionals. It explains the approach, its background, process, methods and tools and connects theory to contemporary case studies.
How to design and market services to create outstanding Customer Experiences? We use the book as a source of knowledge and inspiration during and after many of our trainings.
A paperback version is available now. Click here to read the first chapter online.