Mobility Campaign for Ministry of Infrastructure designing with CJM


The Ministry of Infrastructure of the Netherlands commissoned DesignThinkers Group for the design of a national Campaign to get attention for mobility issues.

The results of the Campaign using CJM have been used in a national contest for an award winning mobility Service Concept.


The campaign was set up as a research effort in co-creating with travellers in mobile Customer Journey Mapping spaces. As part of the team implementing the national Campaign we did have an active role to manage the expectations of all stakeholders involved, keeping the Design Thinking mindset alive to activate conversations and come up with great ideas to be implemented as spin-off of the project.




Customer Journey Mapping