DTG launches DesignThinkers Academy ‘Learning-by-Doing’


We strongly believe in ‘Learning by Doing’, so our training sessions are high energy and hands-on events. In all of them, participants are challenged to work in small teams on a real case and learn to work with Service Design and Design Thinking tools like Personas, Cultural Probes, Customer Journey Mapping, Stakeholder Mapping, Value Network Mapping, Prototyping, Business Modeling, Road Mapping and more.


We offer and co-create Training Programs for Professionals and Teams in Corporate and Governmental environments, Study Tours, Masterclasses, Summer Schools and Personal Coaching.


A strong focus will be on exploring the questions how to integrate these tools in your organization and how to create buy-in within your organization and with your sponsors. The end result is aimed at a transformation of the participants, knowledge of tools and methods, a deep understanding of the value of design, and professional & personal growth.

For the year overview of the DesignThinkers Academy training sessions click here.

Design Thinking Training Sessions for Coca-Cola Global HR and GBS department


The entire project is carried out in close collaboration with the HR department in Coca-Cola and the DesignThinkers Group, encompassing a series of workshops and co-creation sessions in Amsterdam and Atlante. The outcome is a series of prototypes and pilot roadmaps.

The Human Resource department of Coca-Cola wants to redesign its employee services following the ‘Design Thinking’ approach.


We facilitate Design Councils consisting of Coca-Cola employees and Coca-Cola Human Resource professionals in a co-creation effort to explore the Coca-Cola Global Business Services eco-system, and opportunity areas for improving services and design improved customer journey scenarios especially for hiring and on boarding of new Coca-Cola employees.

The deliverables of the Design Thinking training sessions, designed by DTG in graphical CJM’s and service scenarios, are input for future customer journey scenarios and inventory of opportunity areas.