Digital Service Design
Enabling digital service design excellence to realise services that deliver sustainable business and user impact. Together, let’s bring your organisation together to create aligned service strategies and realise user-centric services that drive business success.
We specialise in a hands-on no-nonsense human-centric approach that works in practice. We create digital service strategies and design and implement services built on deep user insight balanced with organisational goals and ambitions. We work with you guiding you through the process and help you cultivate motivated, service design teams and foster essential internal connections, ensuring a service design excellence that propels your business forward.
Bringing Human-Centered Service Design to Life
So, how might we create best-in-class digital services that deliver sustainable business and user impact? Together, we create deep user insight, bring together user benefits and business goals and define the service blueprint as a basis to design and realise digital services on a higher level.
MasterCard: Diversifying revenue streams in banking
We helped Mastercard to embed the Design Thinking mindset on different levels of management and in everyday business. Applying creativity in crafting business models, diverse revenue alternatives with cross-functional teams were identified. A human-centered approach was adopted in formulating roadmaps for new service concepts. Moreover train-the-trainer workshops were organised for management teams to foster innovative climates and developing new business models.
Adidas: Elevating UX in Adidas Global Team-wear Customization Platform
The global team sports (GTS) division at Adidas that oversees the platform recognized a focused user experience and user interface design strategy informed by solid user research and validation would elevate the entire LockerRoom experience. Together with the GTS team, we forged an ambitious vision for 2024, setting the stage for the platform’s immediate and enduring success, driving sales and brand engagement.
ING: Accelerating Innovation Processes to Improve User-Centricity
ING is preparing for future-proof innovation. Therefore, with facilitation by DesignThinkers, we accelerated an innovation process that embeds the users’ perspective in product & service development. As a result, we successfully combined Lean, Agile & Scrum with Design Thinking. In this manner, we empowered ING to bring relevant solutions to the market faster.
A Design Thinking approach
We work on three levels to enhance your Employee Experience. First, we focus on content, where we combine data and qualitative employee research to identify key opportunities and design viable solutions to elevate your Employee Experience.
"We empower you through content and capability."
Second, we build capability by enhancing your team’s skills, enabling them to continually design and improve the Employee Experience in a relevant and responsive manner. Third, we cultivate a culture that fosters a people-focused, innovative, high-performance environment. With our global Employee Experience Center in London, we continually expand our practical expertise for you to leverage.
Do you recognize this challenge?
Let’s make your employees happy, today.
Sounds good? Our services can help address your strategic HR challenges.
Our 2-day EX Design Sprint allows us to tackle one of your specific EX-related issues. For a broader assessment, our DT EX Assessment puts the thermometer into your organization, evaluating your EX from both an HR and overall organizational perspective. If your team needs to build foundational EX design skills, our DT EX Training can equip them with the necessary knowledge and mindset. Finally, for a comprehensive EX overhaul, our Full EX Design project guides you through the entire process, working closely with your organization.
Employee Experience Services
Service Strategy Workshop
Define the digital service vision and strategy together.
Typically there are multiple internal stakeholders and possible user groups relevant to a digital service, which makes it hard to create a focused service strategy with organisational buy-in. In this sprint we bring key stakeholders together to drive to an aligned strategy quickly! This session is designed to rapidly generate insights and develop a focused strategy, based on an assessment of the current service and competing services as well as user research.
Outcomes:
- Alignment and ownership relevant
stakeholders - Defined overall vision and strategic goals
- Outside in perspective based on an service
assessment and user research - Initial definition of main user groups and user
benefits - A design brief for realisation of the formulated
strategy
Service Strategy Workshop
Define the digital service vision and strategy together.
Typically there are multiple internal stakeholders and possible user groups relevant to a digital service, which makes it hard to create a focused service strategy with organisational buy-in. In this sprint we bring key stakeholders together to drive to an aligned strategy quickly! This session is designed to rapidly generate insights and develop a focused strategy, based on an assessment of the current service and competing services as well as user research.
Outcomes:
- Alignment and ownership relevant
stakeholders - Defined overall vision and strategic goals
- Outside in perspective based on an service
assessment and user research - Initial definition of main user groups and user
benefits - A design brief for realisation of the formulated
strategy
Service Strategy Workshop
Define the digital service vision and strategy together.
Typically there are multiple internal stakeholders and possible user groups relevant to a digital service, which makes it hard to create a focused service strategy with organisational buy-in. In this sprint we bring key stakeholders together to drive to an aligned strategy quickly! This session is designed to rapidly generate insights and develop a focused strategy, based on an assessment of the current service and competing services as well as user research.
Outcomes:
- Alignment and ownership relevant
stakeholders - Defined overall vision and strategic goals
- Outside in perspective based on an service
assessment and user research - Initial definition of main user groups and user
benefits - A design brief for realisation of the formulated
strategy
Service Design Project
Embark on a full Service Design journey.
In 10 steps from the initial challenge to thorough research and employee insights, and ultimately to impactful concept solutions piloted within your organization.
Outcomes:
- Alignment and ownership relevant stakeholders
- Deep insight through employee research
- Validated improvement opportunities
- Validated concept solutions
- Small scale real-life Living Labs pilot
- Follow-up plan
Service Design Project
Embark on a full Service Design journey.
In 10 steps from the initial challenge to thorough research and employee insights, and ultimately to impactful concept solutions piloted within your organization.
Outcomes:
- Alignment and ownership relevant stakeholders
- Deep insight through employee research
- Validated improvement opportunities
- Validated concept solutions
- Small scale real-life Living Labs pilot
- Follow-up plan
Service Design Project
Embark on a full Service Design journey.
In 10 steps from the initial challenge to thorough research and employee insights, and ultimately to impactful concept solutions piloted within your organization.
Outcomes:
- Alignment and ownership relevant stakeholders
- Deep insight through employee research
- Validated improvement opportunities
- Validated concept solutions
- Small scale real-life Living Labs pilot
- Follow-up plan
Capability Development
Empower your team with the right skills & mindset
We believe that the biggest impact we can make is by elevating the capabilities of your team and your organization. We tailor our learning programs to fit your specific goals. We offer options from in-depth certification courses to short awareness modules, and we can even create a complete training portfolio for your broader organization to ensure maximum impact.
Outcomes:
- Solid service design skills, mindset & approach
- Common service design language
- Broader organisational & stakeholder
awareness of the service design mindset
Capability Development
Empower your team with the right skills & mindset
We believe that the biggest impact we can make is by elevating the capabilities of your team and your organization. We tailor our learning programs to fit your specific goals. We offer options from in-depth certification courses to short awareness modules, and we can even create a complete training portfolio for your broader organization to ensure maximum impact.
Outcomes:
- Solid service design skills, mindset & approach
- Common service design language
- Broader organisational & stakeholder
awareness of the service design mindset
Capability Development
Empower your team with the right skills & mindset
We believe that the biggest impact we can make is by elevating the capabilities of your team and your organization. We tailor our learning programs to fit your specific goals. We offer options from in-depth certification courses to short awareness modules, and we can even create a complete training portfolio for your broader organization to ensure maximum impact.
Outcomes:
- Solid service design skills, mindset & approach
- Common service design language
- Broader organisational & stakeholder
awareness of the service design mindset
Service Health Assessment
Provide shared insight in your innovation performance
Provide shared insight in your digital service performance An expert usability assessment and benchmark of your service combined with a user survey and in-depth interviews provides deep insight into your digital service performance. This is a solid basis to define focused improvement initiatives for maximum impact.
Outcomes:
- Insight in your digital service performance
against best-in-class services - Identification of key improvement
opportunity areas - Service improvement plan to address these
opportunities
Service Health Assessment
Provide shared insight in your innovation performance
Provide shared insight in your digital service performance An expert usability assessment and benchmark of your service combined with a user survey and in-depth interviews provides deep insight into your digital service performance. This is a solid basis to define focused improvement initiatives for maximum impact.
Outcomes:
- Insight in your digital service performance
against best-in-class services - Identification of key improvement
opportunity areas - Service improvement plan to address these
opportunities
Service Health Assessment
Provide shared insight in your innovation performance
Provide shared insight in your digital service performance An expert usability assessment and benchmark of your service combined with a user survey and in-depth interviews provides deep insight into your digital service performance. This is a solid basis to define focused improvement initiatives for maximum impact.
Outcomes:
- Insight in your digital service performance
against best-in-class services - Identification of key improvement
opportunity areas - Service improvement plan to address these
opportunities
GET IN TOUCH WITH ONE OF OUR EXPERTS: ELMO DIEDERIKS | SENIOR PARTNER & INNOVATION CONSULTANT
Jump on a free intro call today
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