Holland Branding: Brand Books including a typical Dutch Miffy

In collaboration with nation branding guru, Simon Anholt, we had the honor to design a publication for the Dutch Ministry of Economic Affairs to represent the Dutch Economic highlights in an appealing way. We designed a Brand Box: three books about water, export and design and one Miffy. The publication was used as a give-away for Dutch ambassadors all over the world.

…and the Dutch created Holland