The awareness of Design Thinking is growing


Design Thinking will be a part of everyday work and it will be a means how company culture and behavior functions; not as an add-on, gimmick or workshop, but as a part of culture and behavior.

It is growing because many companies are stuck within their own business model. They find it very difficult to change, but they need to because their market, their customers’ expectations and the employee expectations are changing. This is also about retaining a customer and entrepreneurial mentality in your organization.
The business model and organizational model is usually broken. So there are a lot of questions out there, and they want to use a methodology that helps them. Design Thinking offers the necessary holistic approach. It is very helpful for companies with those needs. So it is not because Design Thinking is new or because it is so brilliant. It is just because companies have a need, and Design Thinking addresses that need.
Ideally nobody will talk about Design Thinking, because it is part of what you do, it is part of your DNA. It is not a special kind of thing what you do, it is about culture and behavior, ideally that would be the future: a change in mindset culture and behavior.