Today’s world requires you to be agile and respond quickly to changing opportunities and end-user needs. You simply can’t wait for a research report to be finished before you start moving. You need a continuous and integrated approach to research.
As we all experience we are facing a growing complexity not easily understood by analyzing big data. Data does not tell you what to do. And in a complex environment you need design interventions, prototypes or MVP’s to turn data into knowledge.
This is why DesignThinkers has developed the Integrated Design Research method bridging the gap between research and business, customer insights and implementable Innovations.
Integrated Design Research is a continuous and iterative activity to ensure your decisions are based on real and validated end-user insights. The method is based on a combination of proven methods from Lean Startup and Service Design Thinking.
Engage with your end-users
Research is too important to be left only to researchers. When you truly want to understand your end-user needs yourself, don’t outsource the research. You will need to get out of the building and start interacting with your customer.